As you know, I’m a big promoter of affiliate marketing as a way for retirees and noon-to-be retirees to earn extra cash. As you are building your affiliate marketing website, you will want to promote it to get more traffic to it, and therefore more sales. I have put together a few pointers on how to advertise your website for free, so you can get more readers, which will lead to more click-throughs, and more commissions.
Make Your SEO Bullet-Proof
When you get your website up and running, be sure you are taking full advantage of “low hanging fruit” by checking the SEO (Search Engine Optimization) on your keyword search tool (mine being Jaaxy). Remember that low hanging fruit is an average of around 40, and a QSR of under 100.
The average (Avg) is the average number of searches that the keyword receives per month. The QSR (quoted search results) is the number of competing websites ranked in Google for this exact keyword. Simple math tells you that you want a somewhat higher Average but a lower QSR.
Make that keyword your post title, then use the keyword again in the first or second paragraph of you content. Using this method on every post will get you indexed and ranked regularly.
Set up Email Marketing
WordPress has several good email marketing plugins that make sending out a news letter very easy. MailChimp is one of the most popular. They have several reasonably priced packages for scaling your business, including a free package for those of us just starting out. It’s basically a CRM (Customer Relations Management) tool that will help you keep track of your readers, their profiles, and their contact information.
Start a Blog
A blog (a truncation of “weblog”) is a discussion or informational website published on the Internet consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. This is from Wikipedia.
My websites are basically already blogs, because the subjects (or niches) are such that I want my posts to tell a story. Other types of websites, such as product reviews or sales websites, may or may not include a blog. It’s a great idea to include a blog that you add to on a regular basis, because an audience will remain captive if you are constantly adding new material for them to digest.
Consider Guest Blogging
Guest blogging is a method used by the owners of blogs to increase traffic to their sites. Guest bloggers offer to write content for other, similar blogs in their industry as guest bloggers. In exchange, they receive links to their own blogs and an opportunity to promote their own names and blogs in their chosen industries.
You can guest blog for others’ websites, or invite others to blog for you on your site. The advantage is that you will have more eyes on your content and your website. But choose your guest blogger wisely. It must be someone you can trust that is willing the share the lime light with you, rather than steal it from you once your site goes viral.
Take Advantage of Social Media
Posting notifications of new website content on social media is a great way to get traffic to your site. It’s best to choose a few of the popular platforms and post regularly to them. I post my website updates to Instagram, Twitter, Facebook, Pinterest, and Linkedin. Also, I post to my discussion forum on YouTube (which is under Google control), because it makes sense to put my content out there where Google will see it and be more likely to index and rank it.
Be careful though. Social media is a great tool, but it can suck you in and become a giant productivity killer. Be sure to put a time limit (and set an alarm) for your interaction on social media. Remember your goal is to post content, and spending too much time of social media won’t get you more content.
Submit Your Site to Online Directories
Website directories used to be the big thing for getting traffic to your site. However, now that SEO has become the standard, site directories aren’t as significant anymore. But they still play an important role for advertising your site, especially if you want to cater to local customers. Here are a few sites to register with:
- Better Business Bureau
- BOTW (Best Of The Web)
- Chamber of Commerce
- Google My Business
- Bing Places
Post on Forums
It’s a great idea to follow and post to forums that promote similar interests to your niche. Becoming a regular poster on these forums helps lend credibility to your authority on your subject matter. I just Googled my first niche, Plus Size Clothing and added “+ forums” and got several pages of forums about plus size clothing. A few years ago, I was a member of a forum on another subject, and it’s true! The more you post, the more name recognition you get, and the more you are recognized as knowing your stuff.
Your Signature is Your Bumper Sticker
Your email signature is basically an online bumper sticker, in that people are going to see it whether they care to or not. This, however, can very much be a good thing for you and your website. Make sure that at the bottom of any email that you send out (regardless to who) you place your business logo, links to your social accounts and website, plus any other contact information. This is a great online promo that can be set up to happen automatically within your email server and will definitely get your name out there.
Focus on Quality
Attention to detail, and a “quality over quantity” attitude can go a long way in promoting your website and your brand. Good grammar, correct spelling, and perfectly placed punctuation add an air of authority to anything your write. However, don’t let perfection paralyze your forward motion. Make sure it’s correct but don’t keep going over and over it and wasting your time to get it perfect. The goal is to get good quality content posted. Being too concerned with perfection might slow you down. Do your best and find a balance between “perfect” and “good enough”.
My Pitch For Wealthy Affiliate
You can put all the skills I mentioned above into your affiliate marketing blog, and learn many more skills for creating and maintaining your website. And of course the best place to learn affiliate marketing is at Wealthy Affiliate. See my review and other articles by clicking below.
As you can see, advertising and getting more traffic to your website doesn’t have to be hard. Follow the tips above, and you will get more clicks and more sales. Do this, and hone your marketing skills at Wealthy Affiliate, and you will have a successful affiliate marketing site up before you know it.
Please put your comments and questions below, and thank you for reading!