When I first started my websites, I had no idea what a good post was supposed to look like. I struggled through it, as you will be able to see from my first posts, if you care to peruse them. I began to think that people needed tips for writing a good post. So I put together what I have learned to help you grandparents polish up your posts and make them interesting and readable. So, here are my tips for writing a good post. I hope you learn what you need from them!
Think About Your Audience
Whom do you want to reach with the information you are about to write? You are likely trying to reach a specific type of person with your content. As an example, I am trying to reach grandparents who are retired or about to retire. So I try to gear all my posts to grandparents. Some grandparents aren’t as savvy when using computers, so I try to explain my content in easy-to-follow terms, and I use subject matter that we tail-end baby-boomers are likely to be interested in. Be sure you think about the person you are writing to, and you will post something that will interest them.
Do Really Good SEO
I can’t stress enough that your site will go nowhere unless you are practicing good SEO (Search Engine Optimization). See my review of Jaaxy, the SEO tool that I use, by clicking here. If does not matter how great your content is, if people aren’t presented with your content, your site is dead in the water. Good SEO presents the information to your potential clients. So, make good use of your SEO tools and be sure to look into Jaaxy.
Do Excellent Research
Never forget that your reader has the internet and can search to see if your content is true or not. Do not present your opinions as FACT unless you have sources to back it up. If you are telling your readers the truth, it will be VERY simple for them to verify that, and will make the difference in their opinion of you, After all, you want to appear as the authority on your subject matter, not a hack that makes up “fake news”.
Do Not Plagiarize
One of the worst things you can do when creating content, is to steal another writer’s work and pass it off as your own. That is a huge turn-off to your readers. In certain circumstances a plagiarizer can be sued for copy write infringement. At the very least, if you are in school, you can suffer disciplinary actions. So, just don’t do it. In today’s internet world, you will very easily get caught.
Site Your Sources
In addition to not copying someone else’s work, you should site the sources of your content. This also lends validity to your content and invokes trust from your readers. Always tell where you got the information. The readers will find out where you got it anyway, so do it the trustworthy way.
Use Internal and External Links
A great way to help readers get the most out of your content, is to include internal and external links. Internal links are great because if you have already written at length about a subject, and it overlaps your new post, you can link to that already-written text. And the reader can check it out, leading to perhaps having the reader stay longer on your site, which is always a good thing.
Adding external links makes you more of an authority on your subject matter, because you are basically backing up what you are telling people. This can be as easy as linking a Wikipedia definition to a term you are using. This shows the reader that you really have done your research.
Write Compelling Headlines
Be sure to include your keyword-researched phrase in your headline, but also add in a little more to make the headline jump out. You want to say something enticing that will make the reader want to stay and read through what you have to say. So, while keeping on your message, add something eye-catching to your post title.
Make Text Easy to Read
You want people to read your content, and therefore read your text. Obscure fonts and dark colored backgrounds with white text are REALLY hard to read. Common ordinary text such as New Times Roman, black, on a white background is the way to go.
As an example, Google uses black on white, with blue links, written in a simple font. They have done millions of dollars in research, and they know what makes a person stay and read. So if I were you, I would follow their example. So don’t go with the Old English or the Segoe Script just because you think it’s cool. Your readers won’t be your readers for very long.
Insert White Space
Ease in reading also includes adding in “white space”. This is where you leave spaces in your text and between your pictures. A crowded site is almost as distracting as a too many bells and whistles! Make sure your paragraphs are short, only 2-3 sentences, and that will get you some good white space between your text lines.
Use Subheadings to Break Up Text
Just as adding white space helps with readability, using subheadings also helps the reader get from point to point throughout the article. You want to make these subheadings catchy and interesting as well, as some readers will skim the page to see if they want to read further. If your subheadings are eye-catching, you may entice them to read further.
Use Bullet Points and Numbered Lists
Bullet points and numbered lists help organize your content, and help the reader pick out items that are important to them. They add another element of visual interest, that breaks up the paragraph-after-paragraph format that some readers lose interest in. Besides, people love lists. If you can add in lists or steps a person can take to your content, you will add another element of interest.
Stay On Topic
The reader came to your site to learn about your specific niche. They want information on that topic and nothing else, I mentioned in another post that I was giving feedback on a website that talked about party planning, but then veered off on a review of her bicycle. It was confusing and off-putting, and I very soon clicked away without continuing the critique. So don’t digress!
Add Interesting Images
There are dozens of places to get free images, and you can certainly take your own pictures. Choose pictures that are as close to your content meaning as possible, therefore be very specific in your image searches. Also, try to have all of your pictures in a post be the same theme or have them all relate to each other. Really take your time when selecting images for your site. It could mean the difference between a person staying on your page or clicking away.
You want your website to be interesting, but not overdone with a lot of stock photographs. My rule of thumb is to always have one picture showing as you scroll down the page. And make that picture specific to the information it will be nearest.
Add Video Elements When Possible
People who surf the web LOVE videos. You can make them yourself with your cell phone, or you can link to the millions of videos in YouTube.
Use Calls to Action
Tell your readers what you want them to do. Do you want them to comment or ask questions? Do you want them to buy your product? Do you want them to relate their own stories and share their experiences? TELL THEM! Make your call to action easily seen and easy to do.
Most Of All, Be Yourself
Be a human. Don’t try to pass yourself off as someone you are not. State what YOUR interest is in the subject matter. For instance, my subject here is affiliate marketing for grandparents. I write about this subject because I had questions about earning extra money as a grandparent and a very-near-future retiree who has no retirement savings. I wanted to research what can be done in my circumstance, and found that there are MILLIONS of people like me in the same boat. So I’m writing what I find, in hopes that it helps another grandmother like me.
For More Training, Check Out Wealthy Affiliate
I can’t stress enough that Wealthy Affiliate has the best website design training available for the beginner through the expert. Paired with this world-class training, you will receive great hosting, SEO search tools, thousands of free images, and the best community out there dedicated to helping you become a content writing expert. See my review of Wealthy Affiliate here, and join today to learn more about writing good posts.
Put your questions and comments below, and thanks for reading!